College campuses are buzzing with different technological tools, apps, and more to find ways to socially connect with one another. There’s even research on the best times to post your pictures on Instagram (8pm- by the way) to get the most likes. Check that out here on the CoSchedule Blog
There’s also profound research discussing how your online presence can absolutely influence your job search. You’ve heard the stories before: an unsavory post is made about a supervisor or a customer and suddenly that person is out of their job.
Here Are 4 Tips to Take Ownership of Your Social Media Presence:
Build a LinkedIn Profile
- Think of this as a way to make a first impression before the interviews begin. This active website allows you to connect with your professional network, endorse your peers, record your accomplishments, and provide deeper details beyond your resume.
- Put your LinkedIn page URL on your business card or resume to direct employers to see if you have any common connections and to show off your media presence.
- Follow this guide from the Career Services Website to build an “All-Star” page!
Create a Brand with Your Username and Handle
- Using the same personalized handle/weblink name for each of your accounts creates consistency and accurate searches for the media you want employers to see.
- For Example: Twitter: @uncgcareer / Facebook: UNCGCareer / Instagram: UNCGCareer
- You get the idea? This makes it easier when an employer is researching to see that the content of those pages belong to you.
- Googling can give you an idea of how an employer may see you. Log out of your Gmail and any personal accounts first so that it can be as similar to an employer’s view as possible.
- Don’t like what you see? One way to start pushing down unpleasant google results that can’t be deleted is to start creating your own branding content online. Blogs, LinkedIn, Vlogs, and other media platforms that you enjoy can push those unpleasant posts out of the way.
- It’s not enough to create the accounts, be sure to post or interact with other users regularly (approximately once a week) on these sites to show you are engaged in your online presence.
What Does a Privacy Setting Say About You?
- To some employers, that looks like you have something to hide.
- Remember — not taking ownership of your brand is giving the power to other people to define YOU.
♦ Now… Take charge of your professional brand by building a LinkedIn profile, following these tips, and checking out www.uncg.edu/csc for more information on building your online presence!